HomeShop began as a storefront residence and artist initiative in Beijing in 2008. Located on an old hutong alleyway in the center of Beijing, the space and its window front were used as the beginning points from which to examine ways of relaying between the public and private, the commercial and other forms of exchange. Artists, designers, and thinkers came together via multiple, interwoven series of small-scale activities, interventions, and documentary gestures, whereby daily life, work, and the community become explorations of micropolitical possibility and of working together.
HomeShop was initiated in 2008 on Xiaojingchang hutong by Elaine W. Ho in conversation with Fotini Lazaridou-Hatzigoga and Ouyang Xiao. Two years and 250+ square metres later, the second space at Jiaodaokou Beiertiao hutong brought together the collective efforts of Elaine, Fotini and Xiao along with Orianna Cacchione, Michael Eddy, Twist Qu, Emi Uemura and Cici Wang.